Modern Marketing According to Uber (& Me)

Uber recently reorganized its entire marketing team. After letting go of its first CMO alongside a group of other senior executives, CEO Dara Khosrowshahi laid off 400 people from their marketing department, representing one-third of the employees with marketing responsibilities. I feel for those laid off, as I think a lack of… Read More

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The Brand Loyalty Equation

There is a lot of noise made about the end of retail.  How Amazon and the digital world will put an end to the need for traditional retailers.  While there is no doubt the retail landscape is inexorably being altered by digital, is it possible that understanding digital will make us better retailers?  Let’s discuss…

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The Importance of Remaining Open

We all have two options when things get hard.  We can bring people closer and depend on them or we can push them away.  Self-preservation often leads people to isolate and protect themselves.  We do this to cut off negative stressors and threats, but in the process we also eliminate the positive inputs and opportunity. …

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Desire

Someone once told me that I had big desire.  I was proud. It was a compliment.  I want to accomplish a lot, see a lot, do a lot, and have a lot.  Therefore I am ambitious.  Does that mean I am unhappy with what I have?  That I am unhappy in the moment?  Technically it…

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James Jebbia

Founded in a small store located in downtown New York in 1994, James Jebbia’s independent label Supreme has become one of the foremost underground streetwear brands, boasting a cult following eager for it’s coveted range of tees, footwear and branded miscellanea. Produced in limited editions, Jebbia regularly collaborates with mainstream brands such as Comme des Garçons,…

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KITH, Making of a Modern Brand

In the Jewish religion, a bar mitzvah is the ritual induction of a boy into manhood at the age of thirteen. It’s recognized as the time when he, not his parents, becomes responsible for his actions. Ronnie Fieg took this transition quite seriously. Fieg’s first cousin is David Z, a legendary sneaker and sportswear retailer…

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A24, The Future of Film

Moonlight. Ladybird. The Disaster Artist. A Most Violent Year. It Comes at Night. Spring Breakers. The Lobster. The Florida Project. Amy. Supersonic Ex Machina.   Almost every movie that has meant something to me over the past five-plus years has been made by A24, an independent film company started in 2012 in New York. When…

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Aug 18 , 2019

Modern Marketing According to Uber (& Me)

Uber recently reorganized its entire marketing team. After letting go of its first CMO alongside a group of other senior executives, CEO Dara Khosrowshahi laid off 400 people from their marketing department, representing one-third of the employees with marketing responsibilities. I feel for those laid off, as I think a lack of understanding of exactly what marketing is and how it is best practiced often makes marketers easy…

Read more
Aug 10 , 2019

The Brand Loyalty Equation

There is a lot of noise made about the end of retail.  How Amazon and the digital world will put an end to the need for traditional retailers.  While there is no doubt the retail landscape is inexorably being altered by digital, is it possible that understanding digital will make us better retailers?  Let’s discuss…

Read more
Aug 09 , 2019

The Importance of Remaining Open

We all have two options when things get hard.  We can bring people closer and depend on them or we can push them away.  Self-preservation often leads people to isolate and protect themselves.  We do this to cut off negative stressors and threats, but in the process we also eliminate the positive inputs and opportunity. …

Read more
Aug 04 , 2019

Desire

Someone once told me that I had big desire.  I was proud. It was a compliment.  I want to accomplish a lot, see a lot, do a lot, and have a lot.  Therefore I am ambitious.  Does that mean I am unhappy with what I have?  That I am unhappy in the moment?  Technically it…

Read more
Jul 28 , 2019

Stepping Into Your Awesomeness

Humans are tribal beings.  We organize ourselves in groups.  These groups include families, companies, sports teams, and many other assemblages.  From a young age we tend to take on roles within these groups.  Some people are leaders, some are followers, some are rebellious, some silently seethe, and others spend their days loudly celebrating the success…

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Jul 14 , 2019

What do 90-somethings regret most?

My preconceptions about the elderly went out the window four years ago, when a woman in her early-80s came to me seeking pastoral care. She had been widowed for several years, but her distress didn’t come from the loss of her husband. Instead, it was because she had fallen in love with a married man…

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Jul 14 , 2019

The Unrecognized Need

There is a famous quote from Henry Ford about the invention of the automobile: “If I’d asked people what they wanted, they would have said faster horses.”  Ford’s point was later reinforced by Steve Jobs, who remarked, “It’s really hard to design products by focus groups. A lot of times, people don’t know what they…

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Jun 30 , 2019

Why Great Innovation Needs Great Marketing

Innovation is a top priority for almost every organization. But to achieve success through innovation, companies must put as much energy and investment into marketing new offerings as they do in generating them. The role of marketing in some companies seems to have diminished in recent years, with the growth of artificial intelligence-driven algorithms and…

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Jun 30 , 2019

A Life Worth Fighting For

Happiness expert Paul Dolan, a professor in behavioral science at the London School of Economics, recently released a report saying, among other things, that you will be happier and healthier if you don’t have kids.  Dolan points to women who are single with no kids as the happiest subgroup in modern society.  While his findings…

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A Life Worth Flighting For Happiness Joy
Jun 16 , 2019

Turning Forty. Five Life Lessons.

I turned forty yesterday.  I was born on June 15th in the last year of the 1970s, in North Shore Hospital in Great Neck, New York. Since then, life has generally been good to me—or at least that’s what my optimism tells me as I consider my past and present. I have a beautiful family. …

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