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ageofideas

Unlock Your Creative Potential
Podcast - Book - Platform By @Alan_Philips
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ageofideas
If you don’t like a week of rioting you would re If you don’t like a week of rioting you would really hate 400 years of systemic oppression and discrimination.  Don’t let Trump bring out the worst is us, he is a the most toxic person in the world today.  Don’t let him destroy us.  Rise above this hate.  #blackouttuesday
Lillian Disney could sense something big brewing i Lillian Disney could sense something big brewing in early 1952. It was one of those times, she would say, when “Walt’s imagination was going to take off and go into the wild blue yonder and everything will explode.” Walt began liquidating long-held family assets, borrowing against his life insurance policy, selling properties, and even selling the rights to his own name. Walt Disney was planning something new—he was planning to kick down the walls dividing his movies and real life.

When Disney’s children were very young, he’d tried to take them to places where their imaginations could run wild. But every carnival or fair seemed to be dirty, poorly run, and filled with vice. Walt wanted to create a place where people could take their family and forget the concerns of the everyday world—a place beautiful, safe, and filled with endless wonder. So at about the same time that he had started selling assets and conserving his capital, he pulled aside one of his art directors and had him begin working on concept sketches for a new kind of amusement park. The sketches started to illustrate the vision he had in his head, a utopian world where guests would enter a fairytale world.  LISTEN TO PODCAST AT LINK IN BIO #ageofideas #book #podcast #michaelbonadies #waltdisney #disney
The secret to a fulfilling life is to discover wha The secret to a fulfilling life is to discover what excites you, what you love to do, and then spend your days passionately pursuing, sharing, and manifesting that purpose with all your heart. And purpose is exactly that—it’s “the reason for which something exists.” It’s the why behind everything you do. But despite the fundamental importance of purpose, most individuals and organizations are not fully in touch with it, and, worse, have no conscious desire to figure it out.

This is because most organizations are focused on practical elements—what they do (“we sell gym equipment”) and how they do it (“through our website and retail stores”). But what really unlocks your creative potential is getting in touch with the purpose behind what you’re doing. Author Simon Sinek describes this beautifully in his TED Talk “How Great Leaders Inspire Action,” stating that “Instead of asking, ‘WHAT should we do to compete?’ the questions must be asked, ‘WHY did we start doing WHAT we’re doing in the first place, and WHAT can we do to bring our cause to life considering all the technologies and market opportunities available today?’” In today’s market, anything that isn’t differentiated through creativity or a 10x technology will be immediately commodified by the industrial system. The only way to sustainably incite your audience to take action is to inspire them with meaningful purpose. This makes purpose the holy grail of unlocking your creative potential.  CONTINUE LISTENING TO NEW PODCAST EPISODE AT LINK IN BIO #ageofideas #book #podcast #sweetgreen #harrybernstein #the88 #havas #inspiration #creativity #entrepreneurship
NEW PODCAST EPISODE LIVE: The Creator’s Formula NEW PODCAST EPISODE LIVE: The Creator’s Formula Part One with Sweetgreen & Harry Bernstein.... The greatest challenge individuals and organizations will face when attempting to manifest their creative potential is not a lack of talent or resources—it’s a lack of understanding. Even when people believe in the intangibles, they don’t understand how they function, or they significantly undervalue them. That puts those who do understand in the precarious position of needing to change people’s opinions before getting support—not an easy task. While it is well documented that individuals and organizations that achieve greatness think independently, achieving your goals while fighting constant opposition takes a combination of bravery, confidence, and perseverance that is difficult to develop and exhibit consistently.

It was my own frustration in constantly explaining the value of intangibles that led me to write down these thoughts, intending to increase understanding by creating a coherent explanation of this transformative perspective. The next step in that process is to create a simple framework that can guide individuals and organizations on their journey to unlock their creative potential—what I call the Creator’s Formula. It’s a set of skills and conditions that must be in place for you to realize this value. The first step is to gain a clear understanding of what each of the elements are and how they work. Then you can begin experimenting with the formula. This will help you build trust in your creative process and eventually harness it for your individual or organizational benefit.  LISTEN MORE AT LINK IN BIO #sweetgreen #harrybernstein #the88 #havas #inspiration #motivation #creativity #entrepreneurship
It’s only when you free yourself from external d It’s only when you free yourself from external definitions of success that you’re able to comprehend the folly of this type of pursuit. Ask yourself: What’s the point of attaining a goal if it isn’t going to satisfy your internal needs? All you’re going to end up with is some form of a trophy (money, a big house, a nice watch, some press clippings) alongside a big bowl of unhappiness and dissatisfaction. You can only define yourself as a success if the result of your actions is the satisfaction of your internal desires, not that of some superficial, outside force.

It isn’t relevant if society deems you a success—it’s whether you believe you’re achieving success that matters. For some this may mean fame and fortune, but for others it may just mean putting food on the table every night for their family and having a loving relationship with their spouse. The determining factor is how you feel and what you desire on the inside. The first and most powerful step is realizing you have the power to determine what success looks like for you. Only then can you free yourself from the myth and begin the journey of living your truth.  CONTINUE LISTING TO PODCAST EPISODE 5 AT LINK IN BIO #ageofideas #podcast #success #successful #inspiration #motivation #creativity #selfhelp #entrepreneurshipfacts
We’re tribal beings. We build our identities thr We’re tribal beings. We build our identities through the people and communities we choose to associate with. There’s no difference between an ancient tribe tattooing its members with unique symbols and a young person wearing a Supreme T-shirt to associate with the tribes of street style and skate culture. It all comes from the same place, and it’s critical that we recognize this behavior so we can apply it to the sharing of our own creations.

Your highest calling is to manifest a reflection of what makes you special. And then share that reflection, be it a product, a service, a brand, or a work of art, with people who aspire to similar wants, needs, and desires. You reflect yourself in your creations, and they reflect themselves in their consumption and self-expression. The combination leaves both sides fulfilled. In a world where human creativity is the last remaining sustainable, competitive advantage and the principle driver of value creation, your most potent weapon is you. Or, as Oprah explains, “There is no greater gift you can give or receive than to honor your calling. It’s why you were born. And how you become most truly alive.” CONTINUE LISTENING TO THE PODCAST AT LINK IN BIO #ageofideas #podcast #book #inspiration #motivation #creativity #entrepreneurship #alanphilips #oprah #jayz #tracychapman
Despite our efforts to be practical and logical, h Despite our efforts to be practical and logical, humans remain emotional beings, and we all crave meaningful emotional interaction with other humans. We don’t just want meatballs, we want Grandma’s meatballs; we don’t just want a smartphone, we want to Think Different; we don’t just want to go to any old amusement park, we want to go to the Magic Kingdom; and we don’t want water, we want artesian water from Fiji. The story, the experience—that’s what is critical to creating, and the emotional connection established through that art is what drives commerce in the contemporary market.

Like Ian Schrager and James Jebbia, creators must deeply believe in what they’re manifesting in order for others to believe. Today’s term of choice for this conviction is authenticity. Walk into any boardroom nowadays and you’ll hear executives asking how they can make their products or services more authentic. The challenge is that there’s no way to be authentic without actually doing something that’s genuine. You must believe in what you’re creating and sharing with the world. Authenticity is exactly that—the point at which you manifest your deep beliefs into something tangible. Therefore, in the modern market there’s more value than ever placed on the level of belief that creators have in their creation.  LISTEN MORE IN THIS WEEK’S PODCAST EPISODE LINK IN BIO #ageofideas #podcast #book #authenticity #supreme #banksy #marketing #branding #creativity
When James Jebbia arrived in New York from London When James Jebbia arrived in New York from London in 1983 he had, in his own words, “no training in anything and no loot.” He applied for a job at a Soho boutique called Parachute and, lucky for us, he was hired. Jebbia spent five years at the store learning about retail, but like most of us blessed with the entrepreneurial spirit, he eventually started to feel stuck and wanted to work for himself. So he began his own venture, a flea market on Wooster Street, with his then-girlfriend, Maryann.

Around the same time, Jebbia began going back to London regularly. It was on these trips that he was inspired by the “cool and unusual things for young people” at smaller stores like Duffer of St. George and Bond. He recognized that no one was offering that type of thing in New York, so in 1989 he decided to open a shop, Union, featuring English brands that were hard to get in the U.S. He also carried an upstart brand from the West Coast, Stussy, that exploded in popularity and changed everything for Union. When Union got a shipment of Stussy it would sell out instantly, so Union basically transformed into almost a full-on Stussy shop. Through this success, Jebbia befriended the brand’s founder, Shawn Stussy, and they decided to open a Stussy-branded store on Prince Street in 1991. The store saw its own share of success, but soon after its opening, Shawn became disillusioned with the direction of his brand, resigned, and decided to sell his shares in the company. With the future of Stussy unclear, James Jebbia decided to break out on his own once again. He found a vacant storefront with cheap rent on Lafayette Street—then a neglected part of town— and decided to open a store selling what he referred to as “skater stuff.” He called the new store Supreme.  LISTEN TO PODCAST AT LINK IN BIO #ageofideas #podcast #book #creativity #marketing #branding #entrepreneurship #alanphilips #supreme #jamesjebbia #banksy
“Making the spirit soar and making somebody sort “Making the spirit soar and making somebody sort of lift off the ground and fly is about creating magic. People ask me about magic and what it is; it’s very difficult for me to say. If I knew I would write a book and sell the book. And that magic, that very elusive kind of thing, is what I try to create at these hotels.”
- Ian Schrager
As we pulled up to the porte cochère, I remember being thrilled. The entrance to the Delano had a magnitude and energy I’d rarely, if ever, experienced before. The valets were all perfectly dressed in crisp white outfits, the people getting out of their cars were beautifully put together, and the architecture was the perfect combination of classic Art Deco and clean modern lines.

While the arrival alone was magnificent, it wasn’t until I entered the lobby that I was swept away: fifty-foot ceilings, a straight-shot visual hundreds of feet from the entrance to the rear orchard, and charming vignettes of whimsical seating and social areas throughout. The beauty was unmistakable, and the energy was so real you could almost drink it. Every step I took built on the drama of the experience. By the time I exited the lobby and stepped into the orchard, I felt changed, as if my appreciation for what the imagination could manifest had been heightened. I didn’t say a word for ten minutes after I walked outside. I just smiled, completely satisfied by what I had just consumed..... LISTEN TO PODCAST NOW AT LINK IN BIO #ageofideas #podcast #book #miami #inspiration #motivation #creativity #ianschrager #hotels #delano #brand #markefing
“It is as if Freud supplied us the sick half of “It is as if Freud supplied us the sick half of psychology, and we must now fill it out with the healthy half.”
- Abraham Maslow
CLICK HERE TO LISTEN

It’s fitting that Abraham Maslow, the man behind the concept of the hierarchy of needs, was born in Brooklyn, the city that has come to define the twenty-first-century brand for living a creative existence. Born in 1908 to immigrant Russian parents, Maslow was raised in a very different Brooklyn. His early years were marked by poverty, anti-Semitism, a toxic relationship with his parents, and a lack of self-confidence, but through a combination of extraordinary intelligence—he was reputed to have an IQ of 195—hard work, and the stability of a happy marriage, Maslow persevered and developed theories that expanded our understanding of the human experience.

Prior to Maslow’s breakthroughs, psychology had focused on what was wrong with people—their neuroses, their mental illnesses. But after witnessing the atrocities of World War II, Maslow theorized that this conventional approach was limited. He created humanistic psychology—the study of unlocking human potential.  LISTEN TO PODCAST AT LINK IN BIO #ageofideas #podcast #book #inspiration #creativity #selfhelp #brand #marketing
Is everything going to be okay? That depends. If Is everything going to be okay?

That depends.

If we mean, “Is everything going to be the way it was and the way I expected it to be?” then the answer is no. The answer to that question is always no, it always has been.

If we mean, “Is everything going to be the way it is going to be?” then the answer is yes. Of course. If we define whatever happens as okay, then everything will be.

Given that everything is going to be the way it’s going to be, we’re left with an actually useful and productive question instead: “What are you going to do about it?” - SETH GODIN #perspective #ageofideas #podcast
A little over a year ago I released a book called A little over a year ago I released a book called The Age of Ideas.  The book's purpose is to guide, inspire, and share knowledge with people on their creative journey. 
Today we are living through an unprecedented time defined by uncertainty.  After much thought, I decided there would be no better time to release this story into the world as a podcast in the hope that it imparts inspiration, positivity, and a sense of how to define our path forward to as many people as possible. 
LINK IN BIO TO BEGIN LISTENING NOW 
I have uploaded the first 3 episodes to start, bingeing is encouraged. 
Let's start creating the future today.  Peace, Love, & Protection, 
Alan Philips #ageofideas #podcast #inspiration #motivation #creativity #entrepreneurship #marketing #branding
Famous people pass often, but Kobe’s sudden pass Famous people pass often, but Kobe’s sudden passing hit me real hard today.  I am not sure if it’s because he is so close to my age or the deep admiration I have for his indomitable competitive spirit.  Or maybe it was how much respect I had for his desire to work harder than everyone at everything all the time, while remaining an appreciator of family and culture.  He gave us everything he had to give and yet he was still cut short.  Kobe was an incredible talent and person.  It was my observation that he wanted his competitors to know he was never going to stop and he was going to do anything to overcome the obstacle in front of him.  It was a rare fire that burned inside him. He inspired me in so many ways.  May his energy live on in all of us.  My heart and prayers go out to his family.  #kobebryant #goat
It’s been a while. Loved this one from #tonyfad It’s been a while.  Loved this one from #tonyfaddell #ageofideas #alanphilips #somedayconsulting
When I graduated college and commenced my professi When I graduated college and commenced my professional journey I quickly realized there was a lot I did not know.  While I lightly considered continuing my education, I was earning good money and was tired of traditional schooling. I wanted to get to work.  So I began to round out my skill set and teach myself through reading, and the trial and error of experience.  I rapidly consumed books, many times late into the night. My choices ranged from Public Relations for Dummies, to historical business chronicles like Barbarians at the Gate, to business philosophy books, including The Dip by my rabbi Seth Godin. None of these books, though, have had the ongoing impact of Good to Great: Why Some Companies Make the Leap…and Others Don’t, by Jim Collins. Not only did it have one of the most amazing titles in the history of books, Good to Great provided a reliable blueprint for what it took to go from average to awesome.

Good to Great is based on a research study in which Collins and his team identify “companies that generated cumulative stock returns that beat the general stock market by an average of seven times over fifteen years, better than twice the results delivered by the companies considered the world’s greatest, such as Coca-Cola, Intel, General Electric, and Merck.” Keep in mind this book was released in 2001.  Once the companies were identified, Collins and his team studied the practices of each organization and extracted seven key competencies the companies shared.  Over the last fifteen years I have continually returned to this book to check myself against those competencies, and ensure that I am doing my best to make decisions aligned with these findings.  With this in mind, I felt compelled to share these competencies with you, as it seems this great business book no longer has the visibility it once had.

The Seven Key Competencies of Good to Great Companies... MORE AT LINK IN BIO #goodtogreat #book #ageofideas #jimcollins #alanphilips #someday #consulting #strategy #inspiration #entrepreneurship
Apple, America’s most prized corporation, recent Apple, America’s most prized corporation, recently released a credit card.  And in my estimation it is one of the savviest, and potentially one of the most profitable, brand plays of all time.  The minute I heard about the Apple Card I wanted one.  So I signed up and waited for them to tell me when it would be available.  When the email came I was giddy, quickly ordering my Apple Card so I could be one of the first to have one in the wild.  In minutes I filled out the forms, was approved for digital use on my iPhone through Apple Pay, and within two days I received my beautifully packaged and designed card in the mail.  It is white titanium and I actually enjoyed activating it.  All I had to do was swipe it over the back of my phone and it magically came to life.  These type of small moments go a long way with me.  Since then, I have used my card exactly once.  For a $27 purchase during a transaction where I didn’t even realize I was using the Card.  Since it’s metal like my Amex, I mistook it for that card and now I have to remember to pay the another bill this month.  They got me.

But what I have done a lot since I received my Apple Card is show it to people.  I was definitely in the first wave of users and it looks really cool.  I am proud to have it for what it says about my taste level, my “in the know-ness,” and I am especially proud to have it before other people do.  The practical benefits of the card are minimal—seamless integration with your iPhone, 2-3% cash back on purchases, and no annual fees—but the emotional reward has been plentiful.  It is the credit card equivalent of a pair of Yeezy Boost sneakers and can only be outdone (for now) by a black Amex, the credit card equivalent of a Ferrari.  MORE AT LINK IN BIO #ageofideas #somedayconsulting #book #newsletter #consulting #apple #applecard #brandexpert
Brand marketers are the soul of an organization. T Brand marketers are the soul of an organization. These people are responsible for the emotional elements: visuals, values, vocals, the creative stuff and the storytelling. For the most part, they also handle the owned distribution channels such as the website (UX), social media, email newsletters, communications etc. In addition, they engage in experience-building: how does a consumer interact with the product, and what are the key points of differentiation? Last but not at all least, brand marketers partake in company culture, because truly great organizations are no different internally or externally— they are integrated. 
To explain the value of a brand marketer I would simply say, How easy is it to sell a bad product? Great brand marketers create products and experiences people love and eventually are willing to pay an aspirational price premium to enjoy. Or as the guru of business management Peter Drucker explained “The aim of marketing, is to know and understand the customer so well, the product or service… sells itself.” This is brand marketing.

Starbucks. Apple. Nike. Rolex. Virgin.  Brand marketing their long-term value builder. It’s one of the key’s to what makes great companies great. If you are okay just being okay, don’t focus on brand marketing.  But if you want to be a truly great company in the contemporary world, you cannot ignore brand marketing.

Growth marketers, on the other hand, are the brains of a marketing organization. These people are responsible for using data analytics to marry the right marketing messages and advertisements with the right audiences so that they push customers down the funnel to make purchases, aka convert. They control the paid acquisition channels: Google Adwords, social media/Facebook advertising, direct marketing, email marketing, retargeting, platform optimization, 3rd party relationships such as OTA’s — basically anything and everything that they can use to sell stuff today.  CONTINUE AT LINK IN BIO #ageofideas #book #newsletter #someday #consulting #alanphilips #peterdrucker #uber #nike #rolex #apple #virgin
“We are not making these changes because Marketi “We are not making these changes because Marketing has become less important to Uber. The exact opposite is true: we are making these changes because presenting a powerful, unified, and dynamic vision to the world has never been more important. Under Jill’s leadership, Marketing will soon be operating at full strength.”
- Dara Khosrowshahi, CEO Uber
Uber recently reorganized its entire marketing team. After letting go of its first CMO alongside a group of other senior executives, CEO Dara Khosrowshahi laid off 400 people from their marketing department, representing one-third of the employees with marketing responsibilities. I feel for those laid off, as I think a lack of understanding of exactly what marketing is and how it is best practiced often makes marketers easy targets during downsizing and re-orgs. But as an expert in the field, I also have difficulty understanding the need for 1200 marketing employees, especially considering the many agencies I’m sure Uber engages.  In a mostly digital world at a mostly digital company, it seems hard to believe that they would need that many people to effectively distribute their message.

The marketing reorganization included the promotion of Jill Hazelbaker to SVP of Marketing and Public Affairs, and the hiring of Thomas Ranese — formerly of Google and the New York State Development Corporation — to Vice President of Global Marketing. Ranese will work alongside Hazelbaker’s other direct report, Mike Strickman, Vice President of Performance Marketing, who was hired in July. 
This is where things get interesting.

In my experience, quite often there exists a significant amount of confusion among company leaders as to how marketing operates and how it is best structured within an organization. In my view, there are two types of 21st-century marketing — brand and growth. Both have tremendous value, but both are also extremely different, requiring different personality types and skill sets.  Uber seems to have recognized this reality and adjusted accordingly.  MORE AT LINK IN BIO #ageofideas #newsletter #book #someday #consulting #marketing #uber #peterdrucker #alanphilips
We all have two options when things get hard. We We all have two options when things get hard.  We can bring people closer and depend on them or we can push them away.  Self-preservation often leads people to isolate and protect themselves.  We do this to cut off negative stressors and threats, but in the process we also eliminate the positive inputs and opportunity.  While most of us do this unknowingly, just trying to survive, isolation is a significant strategic blunder.  It weakens us and limits the amount of joy, opportunity, and healing that can come into our lives. 
Remaining open and increasing connection when you experience challenges—both personal and professional—is a far better approach.  Your openness will help you find a way to release your pain and discover a new path. This is how you overcome challenges, achieve inner peace, and encourage growth.  Not only that, these connections are expansive, the bonds formed through sharing your struggles with people who care, and attract more joy, opportunity, and possibility into your life. 
When we lose our way or go through pain, the only true way back is to combine personal bravery and insight (knowing, for example, that because one thing was a negative experience doesn’t mean everything will be) with the loving persistence of someone who truly cares enough to see through the barriers you have built, so that you remain open.  While this approach may be counterintuitive, you must not close yourself off in the face of a challenge. Instead, rise above your challenges through deeper connection and you can transform into something greater.  MORE AT LINK IN BIO #ageofideas #someday #coaching #consulting #book #inspiration #creativity #entrepreneurship #48lawsofpower
“Desire is a contract you make with yourself to “Desire is a contract you make with yourself to be unhappy until you get what you want.”
- Unknown
Someone once told me that I had big desire.  I was proud. It was a compliment.  I want to accomplish a lot, see a lot, do a lot, and have a lot.  Therefore I am ambitious.  Does that mean I am unhappy with what I have?  That I am unhappy in the moment?  Technically it does.  But I didn’t feel unhappy at the time the observation was shared with me.  I was on a path, I reminded myself.  I had goals.  I knew where I was going.  But did I?  How can you enjoy the moment, if you are always focused on a future moment? “When someone seeks,” said Siddhartha, “then it easily happens that his eyes see only the thing that he seeks, and he is able to find nothing, to take in nothing, because he always thinks only about the thing he is seeking. Because he has one goal, because he is obsessed with his goal. Seeking means: having a goal. But finding means: being free, being open, having no goal.” Desire is a tricky game.  Choose yours wisely.  MORE AT LINK IN BIO #ageofideas #someday #inspiration #creativity #coaching #entrepreneurship
Someone once told me that I had big desire. I was Someone once told me that I had big desire.  I was proud. It was a compliment.  I want to accomplish a lot, see a lot, do a lot, and have a lot.  Therefore I am ambitious.  Does that mean I am unhappy with what I have?  That I am unhappy in the moment?  Technically it does.  But I didn’t feel unhappy at the time the observation was shared with me.  I was on a path, I reminded myself.  I had goals.  I knew where I was going.  But did I?  How can you enjoy the moment, if you are always focused on a future moment? “When someone seeks,” said Siddhartha, “then it easily happens that his eyes see only the thing that he seeks, and he is able to find nothing, to take in nothing, because he always thinks only about the thing he is seeking. Because he has one goal, because he is obsessed with his goal. Seeking means: having a goal. But finding means: being free, being open, having no goal.” Desire is a tricky game.  Choose yours wisely.  MORE AT LINK IN BIO #ageofideas #book #newsletter #someday #coaching #inspiration #creativity #entrepreneurship
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