“Do what you love and then find someone to pay you for it.”

My life has always been a passion project.  Since I was young I have been encouraged and directed by those I trusted to pursue my passions above all else.  As I pursued my passions I realized that the greatest joy did not come from the pursuit, but from sharing them honestly and completely with the world around me.  Everyday I use all of my energy to inspire and assist individuals and organizations to manifest their magic and achieve true fulfillment.


Alan Philips is the Senior Vice President of Brand Experience at WeWork, the global community of creators.

His career in hospitality began with a culinary stage with chef Wolfgang Puck at the original Spago Restaurant on Sunset Boulevard in 1997, prior to starting his own business he also maintained positions with Myriad Restaurant Group (Nobu) & Strategic Group (Tao/Marquee). In 2001, he launched his own hospitality marketing & consulting firm, Sky Group; working on projects for hotels, casinos, restaurants, chefs, nightclubs, caterers, & mobile food operations both nationally & internationally.

In 2010, he brought the first “pop up” restaurants to New York with his company Guerrilla Culinary Brigade and has executed over a dozen “pop up” projects since helping start the pop up trend in the United States.

Prior to joining WeWork, Alan served as the Chief Marketing Officer for Morgans Hotel Group, where he oversaw the concepting, marketing, & development of boutique hotels & their associated brands in the U.S., Europe, the Caribbean, Middle East, & Asia, as well as management & development of Morgan’s global food & beverage business.

Alan regularly writes about the hospitality business; contributing to media outlets such as Zagat, Hotels Magazine, & QSR Magazine, he also published his first book, “The Complete Idiot’s Guide to Starting a Food Truck Business” in 2012 and is currently working on his second, The Rules of Magic.

Philips attended Cornell University’s school of Hotel Management.

For more information email AP@ALANPHILIPS.COM