The Three Stages of Truth

Galileo Galilei was born in Pisa in 1564. His father wanted him to become a doctor and sent him to study medicine at the University of Pisa. While there he discovered a natural talent for math, and eventually left medical… Read More

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Fresh Ideas

Podcast Season Finale: The End & Your New Beginning

CLICK HERE TO LISTEN TO PODCAST We have more freedom than at any time in human history. But the majority of us do nothing with this freedom. Instead, we impose constraints on ourselves, despite fighting so hard to remove these constraints. We decide what’s possible and enforce artificial limits on our lives. We do this…

READ MORE

Podcast #23: The Story of A24. Why Trust is Critical to Building a Modern Brand.

CLICK HERE TO LISTEN TO PODCAST Moonlight. Ladybird. The Disaster Artist. A Most Violent Year. It Comes at Night. Spring Breakers. The Lobster. The Florida Project. Amy. Supersonic Ex Machina. Almost every movie that has meant something to me over the past five-plus years has been made by A24, an independent film company started in…

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Podcast #22: Influence, Collaboration, & Storytelling with Steve Jobs & Louis Vuitton

CLICK HERE TO LISTEN TO PODCAST When I was first appointed chief marketing officer of a hotel company, I was presented with an interesting situation, one I’m quite sure many marketing professionals have experienced in some form over the last five to ten years.  It was Fashion Week in New York City, and we’d allotted…

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Most Popular

KITH, Making of a Modern Brand

In the Jewish religion, a bar mitzvah is the ritual induction of a boy into manhood at the age of thirteen. It’s recognized as the time when he, not his parents, becomes responsible for his actions. Ronnie Fieg took this transition quite seriously. Fieg’s first cousin is David Z, a legendary sneaker and sportswear retailer…

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Rick Rubin in a recoding studio

Discovered, Not Manufactured

In early 2013, Kanye West asked legendary producer and Def Jam Recordings cofounder Rick Rubin to help complete his new album, Yeezus. With only weeks to meet West’s deadline and a rough cut of sixteen unfocused and unfinished tracks, the task appeared nearly impossible. West couldn’t seem to create the sound he’d imagined, and his…

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James Jebbia

Founded in a small store located in downtown New York in 1994, James Jebbia’s independent label Supreme has become one of the foremost underground streetwear brands, boasting a cult following eager for it’s coveted range of tees, footwear and branded miscellanea. Produced in limited editions, Jebbia regularly collaborates with mainstream brands such as Comme des Garçons,…

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The Idea Shop

Latest

Jul 15 , 2021

The Three Stages of Truth

Galileo Galilei was born in Pisa in 1564. His father wanted him to become a doctor and sent him to study medicine at the University of Pisa. While there he discovered a natural talent for math, and eventually left medical school to pursue mathematics. In 1609, Galileo learned about the spyglass, a new invention helping…

Read more
Oct 17 , 2020

Podcast Season Finale: The End & Your New Beginning

CLICK HERE TO LISTEN TO PODCAST We have more freedom than at any time in human history. But the majority of us do nothing with this freedom. Instead, we impose constraints on ourselves, despite fighting so hard to remove these constraints. We decide what’s possible and enforce artificial limits on our lives. We do this…

Read more
Oct 10 , 2020

Podcast #23: The Story of A24. Why Trust is Critical to Building a Modern Brand.

CLICK HERE TO LISTEN TO PODCAST Moonlight. Ladybird. The Disaster Artist. A Most Violent Year. It Comes at Night. Spring Breakers. The Lobster. The Florida Project. Amy. Supersonic Ex Machina. Almost every movie that has meant something to me over the past five-plus years has been made by A24, an independent film company started in…

Read more
Sep 30 , 2020

Podcast #22: Influence, Collaboration, & Storytelling with Steve Jobs & Louis Vuitton

CLICK HERE TO LISTEN TO PODCAST When I was first appointed chief marketing officer of a hotel company, I was presented with an interesting situation, one I’m quite sure many marketing professionals have experienced in some form over the last five to ten years.  It was Fashion Week in New York City, and we’d allotted…

Read more
Sep 18 , 2020

Podcast #21: Sharing vs. Advertising, the Marketers Winning Hand

Click Here to Listen to Podcast Sharing puts the audience first, while advertising or marketing in the classic sense of the word is selfish—it puts the needs of the individual or organization first. To be a great creator, to share yourself or your ideas effectively, you must share them without selfish inten- tions; you must…

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Sep 03 , 2020

Podcast #20: Strategic Sharing & Building Brands with Kith, Jack’s Wife Freda, & Nike

CLICK HERE TO LISTEN TO PODCAST In the Jewish religion, a bar mitzvah is the ritual induction of a boy into manhood at the age of thirteen. It’s recognized as the time when he, not his parents, becomes responsible for his actions. Ronnie Fieg took this transition quite seriously. Fieg’s first cousin is David Z,…

Read more
Aug 27 , 2020

Podcast #19: Some Days will Suck & Free to Fail with Michael Jordan & Ed Catmull of Pixar

LISTEN TO PODCAST Ted Williams was an exceptional baseball player. During his nine- teen years playing for the Boston Red Sox, he made seventeen trips to the All-Star Game, was twice named the American League MVP, was the batting champion six times, and won the Triple Crown twice. At the end of his career, he…

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Aug 23 , 2020

Podcast #18: Building Your Product & Embracing Uncertainty with Wu-Tang, Francis Mallman, & Seth Godin

CLICK HERE LISTEN TO PODCAST EPISODE Step #3: Build Your Product & Storefront The ultimate step in your manifesting process is to take your brand and turn it into a product and your storefront(s). Your product is a good, idea, method, information, or service created as a result of a process that serves a need…

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Aug 15 , 2020

Podcast #17: Practical Magic – Step One & Two in Manifesting Your Idea

Keeping our bedrock principles of manifesting in mind, now let’s get into some practical information, starting with a step-by-step look at how to manifest your ideas. Step #1: Define Your Concept The first step when manifesting an idea is to marry the emotional and practical elements of your idea into a defined concept. If you’ve…

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Aug 03 , 2020

Podcast #16: Principles of Manifesting w Picasso, In & Out Burger, & the Baal Shem Tov

CLICK HERE TO LISTEN TO PODCAST Manifesting starts with believing. Pablo Picasso’s mother said to him, “If you are a soldier, you will become a general. If you are a monk, you will become the Pope.” Instead, he became a painter, and eventually became “Picasso.” But he wasn’t anointed Picasso when he woke up one…

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